New Trademark for “I Like Big Butter and I Can Not Lie”

New Trademark for “I Like Big Butter and I Can Not Lie” Published

The U.S. Patent and Trademark Office recently published the trademark for I LIKE BIG BUTTER AND I CAN NOT LIE. Of course the trademark is going to be used for butter. We did a few web searches and unfortunately could not find any examples of this awesome trademark being used.

Some may not appreciate why this trademark is so interesting. In 1992 Sir Mix-a-Lot released his album “Mack Daddy.” A hit song from that album was “Baby Got Back.” It was the second best-selling song in 1992 (losing out to “I Will Always Love You” by Whitney Houston). The first verse begins with “I like big butts and I cannot lie,” which is very similar to this new trademark for butter. As far as I can tell, Sir Mix-a-Lot has nothing to do with this trademark application.

The image of the butter was my best attempt to create some big butter in a way that would pay homage to Sir Mix-a-Lot’s hit song. It took a lot longer than I thought it would, but I’m sure you’ll agree it was worth it.

For Intellectual Property Attorneys Only

Information from the U.S. Patent and Trademark Office’s website provides the following data about these trademark applications:

Word Mark I LIKE BIG BUTTER AND I CAN NOT LIE
Goods and Services IC 029. US 046. G & S: Butter
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 87423662
Filing Date April 25, 2017
Current Basis 1B
Original Filing Basis 1B
Published for Opposition September 12, 2017
Owner (APPLICANT) Levy, Alan INDIVIDUAL UNITED STATES 1880 Century Park East Los Angeles CALIFORNIA 90067
Attorney of Record Ryan Bethell
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

New Trademark for “I Like Big Butter and I Can Not Lie”

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